Why Tracking Your Reviews Matters

Simple Steps to Avoid Bad Reviews:

  1. Follow up with customers and solicit specific feedback immediately after the sale.
  2. Make it easy for customers to complain – train your staff to always be open to feedback and empower them to provide on-the-spot solutions.
  3. Make a complaint form very obvious on your website.
  4. Respond to every review – reach out and go above and beyond to resolve complaints.
  5. Keep lines of communication open with the local competition to avoid spam reviews.

Consider these stats which demonstrate the power of negative reviews online:

64% of consumers search for online reviews before making a purchase, and 80% report that negative reviews online have made them change their mind about about purchasing a product or service that was recommended to them.  That means that negative reviews can overcome the power of even a good word-of-mouth recommendation.

So What’s The Good News?

The good news is that positive reviews are equally powerful, in that an even greater percentage of consumers, 87%, report that positive reviews reinforce their buying decisions.

reviews infographic 11